Juncal is strategic partner for GHC. As a strategist focusing on social and sustainable purpose-led projects, Juncal has most of her experience working with global companies to find, define and deliver their purpose. Her recent work includes helping Unilever and UN Women to launch the Unstereotype Alliance, an initiative to fight gender stereotypes and the creation of the Real Play Coalition, a project lead by Unilever, IKEA and National Geographic to protect children’s right to play presented at the World Economic Forum.
Activist at heart, Juncal supports several NGOs related to the refugee crisis both volunteering in the ground and helping to shape their communications strategy. She is passionate about the Circular Economy and women issues, particularly women’s role on impacting climate change.