Juncal is strategic partner for GHC. As a strategist focusing on social and sustainable purpose-led projects, Juncal has most of her experience working with global companies to find, define and deliver their purpose. Her recent work includes helping Unilever and UN Women to launch the Unstereotype Alliance, an initiative to fight gender stereotypes and the creation of the Real Play Coalition, a project lead by Unilever, IKEA and National Geographic to protect children’s right to play presented at the World Economic Forum.
Activist at heart, Juncal has worked with several NGOs both volunteering in the ground and helping to shape their communications strategy. At GHC, Juncal advises on brand positioning and marketing strategy, with special focus on GHC social projects.